Reframing Accountability Part 3: Regular & Relational

May 15, 2025by Josh Donovan
Accountability isn’t a one-time conversation or something that lives inside an annual review.
Once we’ve established clarity and co-created agreement, the next step is building rhythm and relationship into how we follow through. Accountability must become a regular and relational practice.

Consistency Requires a System
As James Clear reminds us:
“We do not rise to the level of our goals. We fall to the level of our systems.” (If you’ve received emails from me, this is familiar)
If you want accountability to stick, you’ll need a system to support it.
  • How often will we check in?
  • Where and when will we revisit our agreements?
  • What does ongoing feedback look like in practice?
This will require carving out the necessary time—which many people will say they don’t have. But we always have time for the things that are important.
There’s no such thing as “time management.”
There’s only self-management within the known limited commodity of time.
Which is why systems matter so much.
Systems don’t make things rigid—they make things reliable. They turn intentions into habits.

Celebrate What You Want More Of
You get more of what you celebrate—and more of what you tolerate.
When you see alignment with the agreements you’ve made, acknowledge it.
Say thank you.
Shine a light on the behaviors you want to see repeated.
Celebration reinforces clarity and builds momentum. It helps people feel seen and keeps the culture aligned.
Celebration can also mean rewarding the behaviors we want to reinforce. Incentives, recognition, opportunities—these all signal what really matters.

Address Misalignment Early and Often
The culture of any organization will be determined by the worst behavior it is willing to tolerate.
When things drift off course, it’s not about blame—it’s about revisiting the agreement.
You might say:
“Hey, I’m noticing something that I think we should talk about. Are we still on the same page?”
This kind of accountability isn’t punitive—it’s proactive.
And it’s much easier when you’ve laid the foundation through clarity and co-creation.
If you’re currently experiencing an accountability gap, don’t start here by deciding you’re suddenly going to confront the thing you can’t tolerate anymore.
Take ownership of the fact that clarity and agreement are likely missing.
Go all the way back to the beginning with a reframed approach.

Make It Safe to Talk
Use the Park Bench Approach:
Sit on the same side.
Go for a walk facing the same direction.
Put the issue in front of you—not between you.
The goal is never to make the other person the problem. The goal is to look together at “the thing” and ask:
How can we course-correct?
This posture turns confrontation into collaboration.
This needs to be part of your system and co-created clarity:
When (not if) things seem to be going sideways, let’s agree to come together and talk.
You might even pre-determine a word or code phrase that helps ease into these conversations.
My wife and I use “same team”—a quick reminder that we’re not adversaries and there’s something we need to discuss.
It disarms defensiveness and sets the tone for healthy dialogue.

Build Trust Through Conversation
Too often, we avoid small conversations because we fear conflict.
But when we’ve done the work—
When we’ve been clear from the start,
Co-created expectations,
And committed to regular check-ins—
Those conversations become easier, not harder.
They’re no longer threatening.
They’re part of the culture.
They build ownership, trust, and mutual accountability.
As Susan Scott says,
“The conversation is the relationship.”
Her book Fierce Conversations is a phenomenal resource for leaders who want to lead with more relational depth.

Closing Thought:
Real accountability is not about control.
It’s about connection.
When it’s regular and relational, accountability becomes something we welcome, not something we fear.
Connection is the wire that trust travels on.
It’s the wire that creates the energy required for high-performing and high-functioning relationships and teams.
Connection is the wire that allows for healthy accountability.
Go Shine Bright ✨

Josh Donovan

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